Times Square, New York City
Times Square is a major intersection in New York City and named after the Times Building, which was the former offices of The New York Times. The electric light of Time Square draws in crowds of people: New Year's Eve celebrations in are televised across the United States. Located within the Broadway theatre area, Times Square is famous for its advertising hoardings and signage.
The historic Lincoln Highway started at Broadway and 42nd Street. The route proceeded west for one mile along 42nd Street to a ferry that took travellers across the Hudson River to New Jersey.
Neon New York Timeline
- 1923 - Neon lighting was added to bring a new dimension to the Coca-Cola billboard in Times Square. The neon sign - which measured 75 x 100 feet - flashed the message "Drink Coca-Cola, Delicious and Refreshing" to the public. It was the second-largest electric sign in the world at the time.
- 1933 - A&P coffee cup spectacular designed by Douglas Leigh.
- 1936 - Wrigley's built a block-long sign featuring neon bubble-blowing angelfish, fighting fish, and other exotic tropical fish as well as the Wrigley’s Spearman. Unique neon colours were developed for specifically this sign.
- 1941 - Camel cigarette ad at the Claridge Hotel on the southeast corner of 44th Street and Broadway designed by Douglas Leigh. For a quarter-century, every four seconds between 7 a.m. and 1 a.m., a piston-driven diaphragm forced steam collected from the hotel through a small hole in the billboard, creating the impression of cigarette smoke.
- 1948 - Bond's Clothing Store spectacular designed by Douglas Leigh.
- 1955 - Pepsi took over the Bond Building sign site installing two 50’ Pepsi bottles and a circular clock with a bottlecap.
- 2009 - Part of Time Square closed to traffic: Broadway at Times Square and at Herald Square near Macy's flagship department store.