Orange-red
Light display advertisements to shift product use bright colours so as to make a message stand out.
Neon colours were popular in the 1980's as a way to be recognised and seen easily. Neon motifs on t-shirts, dresses and swimsuits made a statement. The wish to be bright and be seen fitted in with the growing economic confidence of the times, and there was a big trend for clothing in bright neon colours:
- hot pink
- yellow
- orange
- green
Eventually all forms of neon colour faded and a more subdued palette returned.
